Coventry City FC, one of the premier league football teams within the world announced that they have signed a new sponsorship deal with 12Bet to a one match sponsorship deal. This new deal will have the online betting firm advertise themselves through billboards within the Coventry City FC center.
The sponsorship deal will take place on January 24th, 2014 when the famous Coventry City travels to play again well known football club Arsenal in the Emirates Stadium. This deal will only last for the time period of one match but it will be interesting to see how the betting firm will advertise themselves for one game. The hope is that through positive reviews of the advertisements the Football club will allow for a longer lasting sponsorship deal between them and 12Bet.
The sales manager for Tynan Scope commented on the new sponsorship deal saying, “The Grace Research Fund is the number one charity for our football club and it is a fantastic cause that helps thousands of lives. Through this one game sponsorship deal with 12Bet we hope to raise enough money that will allow for us to give towards those in need. If the one game sponsorship deal works in both our favors there is a potential for us to have a longer lasting deal in the future.”
Tynan continued by saying, “The fact that we’re playing against Arsenal in the FA Cup will allow for a higher viewer rate to occur which means more will come out o 12Bet’s advertisements and hopefully that’ll mean more money we can give to the charity.”